Stanbic Bank has announced the launch of one of the largest bank loyalty programs in the country to date.
The PlusRewards program, which will launch today, aims to support and foster economic growth by providing Stanbic Bank merchants with a loyalty mechanism to drive customer engagement and ultimately additional sales.
Head of Client Solutions Tich Zuze said Standard Bank and Stanbic Bank cardholders from across the continent who travel to Zimbabwe can benefit from the program.
âThis program is intended for all Standard Bank and Stanbic Bank cardholders across the continent. As the program is also currently available in Tanzania, Zambia and Nigeria, local Stanbic Bank cardholders can benefit from the offers in these countries, âZuze said.
He said most local businesses have been impacted by lockdowns associated with Covid-19.
The PlusRewards program aims to attract Stanbic Bank cardholders to drive merchant sales. At the same time, cardholders can take advantage of the program, associated offers, discounts and other benefits.
Mr Zuze said Covid-19 has put a strain on a multitude of industries and businesses in various sectors of the economy.
This included the many businesses that suffered from the travel restrictions imposed around the world and were unable to take advantage of tourism as a source of income.
Deploying the PlusRewards program is Stanbic Bank’s way of providing alternative support to negatively impacted businesses and helping them grow.
Cardholders can view the various special offers or discounts on products and services available through the PlusRewards benefit program through the bank’s website and visit relevant merchants to take advantage of the offers.
âThis is essential in an environment where business cash flow is tight,â Mr. Zuze said. He added that more than 50 local businesses have already signed up for the PlusRewards program.
âThese participating merchant numbers will continue to grow as more businesses realize the benefits of the solution – attracting more customers,â he said.
Businesses can participate in the program if they qualify for a Stanbic Bank or Standard Bank point-of-sale (point-of-sale) device and are able to provide goods or services at reduced rates for cardholders. of the PlusRewards card.
âThe objective of Stanbic Bank and its parent company is to stimulate the growth of Africa. It means delivering solutions that facilitate trade despite the restrictive pandemic environment, and doing so at scale to ensure that our initiatives have a lasting and meaningful impact.
We are excited about the roll-out of the PlusRewards program, and hope it will help boost business, economic growth and trade, âZuze concluded.