Movember Launches World’s First Online Parenting Program For Fathers


NEW SURVEY SHOWS 89% of Canadian fathers feel more engaged with their children during the COVID-19 pandemic, but almost 50% feel there is a lack of online resources for fathers

TORONTO, February 9, 2021 / CNW / – Men’s health charity Movember has launched the world’s first online parenting program designed for dads, helping deal with difficult parenting situations, especially for children ages 2-8. Movember’s Family Man is a free online course designed to equip parents, especially dads, with the practical skills needed to help them cope with frustrating situations with the ultimate goal of improving their mental well-being by enabling them to feel more confident and engaged in the parenting process. . The free, evidence-based online course is currently comprised of three modules and designed for time-constrained fathers, taking only an hour to complete. The program is available in English and French.

Family Man is launched amid the COVID-19 pandemic, where many parents have had to adjust their parenting styles to accommodate the ever-changing situation and increasing time spent at home. While parents may be more at home, fathers quickly realize that there are not many resources available to them. In fact, a recently launched Movember survey of over 1,600 fathers across North America including 800 Canadian fathers from across the country showed that although 89 percent of Canadian fathers feel more engaged with their children due to the pandemic, nearly one in two fathers (46%) believe there is a lack of online parenting resources for fathers.

The Movember survey, carried out in partnership with TorontoResearch firm Maru / Blue also revealed ^:

  • Almost 1 in 3 dads (29%) had low to moderate levels of confidence in their ability to manage their children’s behavior
  • 41% of Canadian fathers felt parental advice on websites and social media was not for them
  • 80% of Canadian fathers did not know all online parenting resources for fathers
  • 1 in 3 (32%) Canadian fathers would be very or extremely likely to seek advice from a parenting website dedicated to fathers

About seventy to eighty percent * of men worldwide will become fathers at some point in their lives, but the adjustment to fatherhood can be overwhelming and fathers continue to be an underserved and at risk population. of poor mental health. Previous Movember research has shown that 50 percent of Canadian fathers say they feel more pressure to be a ‘good father’I Yet global research shows that only a fifth (20%) of parents who have taken a parenting course are menii. Experts believe that financial costs, work commitments, lack of time, and reluctance to seek help can be possible obstacles for many fathers.

“Being a parent can be a very rewarding experience, but it’s certainly not always easy. Dealing with meltdowns at the mall or a kid repeatedly ignoring instructions can be incredibly stressful. home and over time that can impact the mental well-being of the whole family, ”says Jane endacott, Director of Digital Health – Mental Health and Suicide Prevention at Movember. “A lot of research shows that parenting is most effective when done as a team. We know that when fathers are fully involved in parenting decisions it benefits the whole family.”

While the interactive program – which includes three 20-minute animated episodes – can be used by either parent, Family Man is the first of its kind to primarily target fathers. Each episode features a father as the main character who is faced with a difficult situation such as a dinner fight or a public temper tantrum. There are a number of possible ways for users to react to the situation, the pros and cons and the likely outcomes of each option are clearly explained, using clear and straightforward instructions.

Adapted from the successful Australia-based ParentWorks programiii which was designed by the teacher Mark Dadds to University of Sydney, Family Man has been endorsed by a global panel of psychologists and parenting experts.

“Evidence-based parenting programs are effective in reducing behavior problems, but few involve the involvement of fathers,” says Professor Dadds. “Family Man was designed to be accessible to all families and can be particularly useful in rural and remote areas, where resources can be difficult to access. It can be delivered entirely online, without the support of qualified practitioners, which is a major barrier for many parents. “

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About Movember:
Movember is the leading charity changing the face of men’s health globally, focusing on mental health and the prevention of suicide, prostate cancer and testicular cancer. The charity raises funds to deliver innovative and groundbreaking research and support programs that empower men to live happier, healthier, and longer lives. Committed to disrupting the status quo, millions of people have joined the movement, helping fund more than 1,250 projects around the world. In addition to tackling the major health issues facing men, Movember strives to encourage men to stay healthy in all areas of their lives, with a focus on men who stay socially connected and become more open to discussing their health and important moments in their lives. The charity’s vision is to have an everlasting impact on the face of men’s health. To donate or learn more, please visit

About Maru / Blue x Movember findings:
^ These are some of the results published by Maru / Blue Public Opinion from a survey conducted between January 22 and 28, 2021 by Maru / Blue of 807 randomly selected Canadian adult fathers who are Maru Voice Canada online panelists. For comparison purposes, a probability sample of this size has an estimated margin of error (which measures sampling variability) of +/- 3.5%, 19 times out of 20. The results provide a representation through the Canadian provinces. Deviations in or between totals from the data tables of the bins are due to rounding.


I Fatherhood and Social Connections: Global Research Report on Male Social Connections, research by IPSOS MORI commissioned by Movember, June 2019.

ii Fletcher R, Freeman E, Matthey S (2011) The impact of parental behavioral training on father parenting: a meta-analysis of the Triple P-Positive Parenting program. Father J Theory Res Practice Men Father 9 (3): 291-312

iii Piatkowski, PJ, Tully, LA, Collins, DAJ et al. ParentWorks: Evaluation of a Universal Online Parenting Intervention, Inclusive of Fathers, to Reduce Childhood Behavior Problems. Child psychiatry Hum Dev 51, 503-513 (2020).

* Levtov R, van der-Gaag N, Greene M, Kaufman M and Barker G (2015). The State of the World’s Fathers: Executive Summary: A MenCare Advocacy Publication. Washington, DC: Promundo, Rutgers, Save the Children, Sonke Gender Justice, and MenEngage Alliance.

SOURCE Movember Canada

For more information: Press contact: Movember Canada, Sonya Friesen, Public Relations Manager (Canada), [email protected], +1 613-808-1702


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