Movember launches Family Man, the world’s first online parenting program for fathers


“There is a huge amount of research that shows parenting is most effective when done as a team,” said Jane endacott, director of digital health, mental health and suicide prevention at Movember. “We know that when fathers are fully involved in parenting decisions it benefits the whole family.”

The interactive program consists of three 20-minute animated episodes. Each episode features a father as the main character who is faced with a difficult situation such as a dinner fight or a public temper tantrum – common meltdowns that can cause household friction and impact the household. mental well-being of the whole family. Users are prompted with a number of possible ways to respond to the situation and an explanation of the pros and cons and likely outcomes of each option as they walk fathers through each situation step by step.

Adapted from ParentWorksI, a successful program designed by the teacher Mark Dadds to University of Sydney, Family Man has been endorsed by a global panel of psychologists and parenting experts.

“Evidence-based parenting programs are effective in reducing behavior problems, but few involve the involvement of fathers,” said Professor Dadds. “Family Man was designed to be accessible to all families and can be particularly useful in rural and remote areas, where resources can be difficult to access. It can be delivered entirely online, without the support of trained practitioners, which is a major obstacle for a lot of parents. “

A survey recently launched by Movember among 1,600 fathers across North America including 800 American fathers from across the country have shown that:

  • Almost 2 in 3 US dads (63%) said they would be very or extremely likely to seek advice from an online website dedicated to fathers
  • 54% of fathers felt there was a lack of online parenting resources for fathers
  • 47% of dads feel parental advice from websites and social media is not for them

Additional survey results helped shed light on the need for a tool like Family Man:

  • 94% of fathers said they felt more engaged with their children during the pandemic
  • 1 in 5 American dads (19%) say their child’s behavior at home is somewhat manageable while 16% of American fathers say their child’s behavior in public is somewhat manageable
  • 31% of fathers said they feel more impatient since having children

The State of the World Father’s report states that approximately 80 percent of men will become biological fathers at some point in their lives. Additionally, a previous study by Movember also found that 67% of expectant fathers and over half of all men say men are under more pressure to be good fathers today.

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Media contact: PR manager, Sheryl Tirol: [email protected] / 310-450-3331

About Movember
Movember is the leading charity changing the face of men’s health globally, focusing on mental health and the prevention of suicide, prostate cancer and testicular cancer. The charity raises funds to deliver innovative and groundbreaking research and support programs that empower men to live happier, healthier, and longer lives.

Committed to disrupting the status quo, millions of people have joined the movement, helping fund more than 1,250 projects around the world. In addition to tackling the major health issues facing men, Movember strives to encourage men to stay healthy in all areas of their lives, with a focus on men who stay socially connected and become more open to discussing their health and important moments in their lives. The charity’s vision is to have an everlasting impact on the face of men’s health. To donate or learn more, please visit

Here are some of the findings published by Maru / Blue Public Opinion from a survey conducted between January 22 and 28, 2021 by Maru / Blue of 800 randomly selected American adult fathers who are online panelists of Maru Springboard of America. For comparison purposes, a probability sample of this size has an estimated margin of error (which measures sampling variability) of +/- 3.5%, 19 times out of 20. The results provide representation in all cases. regions of the United States. Deviations in or between totals from the data tables of the bins are due to rounding.

I Fatherhood and Social Connections: Global Research Report on Male Social Connections, Research by IPSOS MORI commissioned by Movember, June 2019.

Levtov R, van der-Gaag N, Greene M, Kaufman M and Barker G (2015). The State of the World’s Fathers: Executive Summary: A MenCare Advocacy Publication. Washington DC: Promundo, Rutgers, Save the Children, Sonke Gender Justice and MenEngage Alliance.

I Fletcher R, Freeman E, Matthey S (2011) The impact of parental behavioral training on father parenting: a meta-analysis of the Triple P-Positive Parenting program. Father J Theory Res Practice Men Father 9 (3): 291-312

I Piotrowska, PJ, Tully, LA, Collins, DAJ et al. ParentWorks: Evaluation of a Universal Online Parenting Intervention, Inclusive of Fathers, to Reduce Childhood Behavior Problems. Child psychiatry Hum Dev 51, 503-513 (2020).

SOURCE Movemember

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