Google Changes Policy After Complaints About Pro-Life Pregnancy Center Ads

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Google
An exterior view of Google’s corporate headquarters, also known as Googleplex, in Mountain View, California, United States, taken on April 13, 2014. |

Internet giant Google has launched a new policy requiring pro-life pregnancy centers and abortion clinics to obtain “clearance” before they can advertise through the search engine.

Health centers and organizations that want to run ads through Google using abortion-related keywords in the US and UK now need to be ‘certified’ first by the left-wing tech giant “As an advertiser who may or may not offer abortions. abortions.

“If you’re not certified, you won’t be able to run ads using keywords related to abortion,” the company said in a statement. announcement of his new policy.

Google’s announcement comes days after receiving complaints from Democratic lawmakers about the impact pro-life crisis pregnancy centers, which try to encourage women not to abort their unborn babies, are having by the. through Google advertising.

According to Google, an advertiser will be considered the one offering abortions only if they offer abortions at their own facilities. These would include advertisers such as hospitals, abortion clinics or doctors’ offices.

Meanwhile, Google will consider an advertiser to be a non-provider if they don’t offer abortions at their own facilities.

“This may include organizations that provide pregnancy tests, ultrasounds, abortion counseling, general abortion information, abortion referrals, or otherwise serve pregnant women but do not practice. abortion, ”the ad says.

“For the purposes of abortion advertiser certification and disclosure policy requirements, this may also include advertisers promoting non-service-based abortion content – for example, books on abortion. ‘abortion or perspectives on abortion. “

Depending on how an advertiser is certified, Google will generate disclosures for the advertisements.

Abortion advertisers will be tagged as “provides abortions” or “does not offer abortions”.

“The disclosures will appear on all search ad formats and help ensure that these ads transparently provide the basic information users need to decide which abortion-related ads are most relevant to them,” Google said.

Advertisers will need to apply for certification through a process in which they will be asked to explain whether or not their organization or facility offers abortions. Google also points out that certification could be revoked if advertisers withhold or distort information about their organization.

Policy shift comes as abortion activists complained for years on how Google allows pro-life “deceptive” pregnancy centers to advertise as if they were an abortion provider.

Google’s new policy directly followed a report British newspaper The Guardian which said Google had awarded up to $ 150,000 in free advertising to California-based pro-life organization Orbia Group, an entity that operates a network of clinics funded by Catholic organizations.

Last week Democratic Reps Carolyn B. Maloney of New York and Suzanne Bonamici of Oregon sent a letter to Google, demanding that the platform remove ads promoting what they call “bogus clinics.”

“Google should be well aware of the deceptive advertising practices of these types of organizations,” lawmakers wrote. “Your company has already taken numerous steps to remove advertisements for emergency pregnancy centers because they violate Google’s internal advertising policy.”

In 2014, Google removed a number of advertisements from the pro-life center after receiving complaints from abortion lobby group NARAL Pro-Choice America.

Meanwhile, a number of tech giants such as Facebook, Twitter and Apple have been accused of censoring the pro-life perspective.

Last October, Facebook censored a pro-life election ad that featured the stories of two babies who survived premature births.

Organizations that run pro-life pregnancy clinics have also been subjected to censorship.

Google’s announcement also comes as a number of US states recently passed restrictive abortion laws.

Last week, the state of Alabama passed a near-total abortion ban that did not include exceptions for rape and incest.

In Missouri, lawmakers passed a bill criminalizing abortion after eight weeks of pregnancy with no exceptions to rape and incest. In Georgia, a bill has been passed prohibiting abortion after six weeks of pregnancy.


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