Cincinnati Football Team Helps Pregnancy Center Build a Culture of Life


Together Everyone Achieves More (TEAM) is the acronym proudly worn on the kit of University of Cincinnati (UC) head football coach Luke Fickell. In 2021, Fickell has received seven different National Coach of the Year awards, winning most of the major awards in that category.

This was Fickell’s fifth season as the Bearcats head coach and not only did he lift the team to the pinnacle of college football with the Bearcats’ 13-0 season taking them to the College Football Playoff Championship Series, but he did it with excellence in all things.

This season’s seven awards speak to something much deeper than victories. It’s a testament to the intentional way Fickell is building a culture of family and excellence at UC Football.

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Pregnancy Center East (PCE) in Cincinnati intentionally builds a culture of life into everything they do, so it’s only natural for Amy and Luke Fickell to support this winning organization on a different level.

Amy and Luke Fickell

Luke and Amy gave the introduction of the PCE Virtual Banquet for Life in April 2021. The video includes a tour of the new PCE facilities. April 11, 2022 is the next Banquet for Life, with more information available HERE.

“Let’s first recognize that we are all created in the likeness and image of God,” Fickell said in his keynote address for the 2021 PCE Virtual Banquet. “The secret to the work I do is finding the right people and make sure they are prepared for the challenges ahead.”

But the Fickells’ actions speak louder than their words when it comes to their support for creating a culture of life. Since arriving at UC, they have asked the coaching staff to provide material assistance to PCE for the center’s clients rather than giving the Fickells a Christmas present.

This year, that giveaway turned into 100 diaper bags full of baby items for new parents — a virtual baby shower crammed into a bag.

Tracy Green is PCE’s Director of Development.

“They did this several years in a row, Green reported. “The suitcases are full of material aids that the new parents would need. These are youthful, trendy and high quality diaper bags that our customers absolutely love.

This project was made amid the coaches preparing the team for the NCAA National Championship Playoffs. Amy Fickell and Sherry Murray, the head football coach’s associate, filled the bags with the purchased items.

Tweet this: the University of Cincinnati Bearcats Support Local Pregnancy Help Center

Student football manager AJ Wessel and associate athletic director in charge of football operations John Widecan filled a truck with the diaper bags and delivered them to PCE.

PCE posted a photo of the delivery of the 100 diaper bags, saying, “We are amazed by everyone’s sincere commitment to each other during this exciting and busy time!”

PCE focused on reimagining the role of pregnancy centers in the lives of vulnerable young women to change the trajectory of young families in unplanned pregnancies.

That vision centered around the opening of his new 12,600 square foot home on Madison Road, Cincinnati. They added an on-site adoption agency, which includes adoption counseling and legal services.

Laura Curran, Executive Director of PCE, said in the virtual tour video:

Pregnancy Center East will be the first thought, the next step, and a most trusted resource for the abortion-vulnerable woman or man facing a premature pregnancy. Our community will know there is a one-stop center, guided by the Holy Spirit, who deals with future parents from cradle crisis and responsible parenthood.

“What we’re trying to do is build a hub to expand the menu of vertical services to help families thrive,” Green said.

Another innovative element of the PCE facility is the use of on-site telemedicine. Tri-Health system healthcare professionals arrange on-site OB appointments for clients.

The vision really goes beyond surviving in a crisis situation to creating a hub for building a culture of life. When it comes to adoption, PCE’s partnership with an on-site adoption agency allows them to demystify adoption.

Cincinnati Right to Life Twitter

All of these efforts promote excellence in helping with pregnancy, alongside the Bearcats demonstrating excellence in football.

“Building a culture of life is more than words, it’s activities, money, prayers – the UC coaching staff does it,” Green said. “No one does it alone, it’s about giving back and helping the team.”

“Because we are apolitical, we are the field hospital people need in times of crisis, we listen and love in a confidential setting, empower women and men to make choices for life,” she said. “Even if they don’t choose life, we still follow.”

“We offer more and different,” Green said. “Free chastity education in our public schools in an age-appropriate way, from sixth grade through seniors. Start parenting classes, fertility awareness, men’s mentoring programs. »

“We do not charge for any of our services, she added. “We walk with them; we don’t just tell them what to do, but accompany them on their journey.”

“We have a customer survey, everyone gets it, our numbers are 99.5% approval because we love them no matter what choice they make,” Green concluded. “They keep coming back, recommending friends and would recommend PCE.”

PCE customer stories are powerful testimonies to the work of the centre. Championship-level care supported by UC Bearcat Football’s championship-level coaching staff.


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